Joseph Grimes appointed as Isotrol USA’s new Director of Sales: Driving growth in the U.S. renewable energy market
Joseph Grimes joins Isotrol USA to spearhead sales growth amid rapid transformation of the U.S. renewable energy market, leveraging the company’s international expertise and advanced technology portfolio
Isotrol USA is pleased to announce the appointment of Joseph Grimes as its new Director of Sales. With over 20 years of experience in the renewable energy sector, Grimes brings extensive expertise in advanced control systems and energy trading platforms. His appointment underscores Isotrol’s commitment to strengthening its presence and leadership in the rapidly evolving U.S. market.
We spoke with Joseph Grimes about the key market drivers for 2025, Isotrol’s strategic positioning, and the opportunities ahead.
What attracted you to Isotrol and the U.S. market?
My career spans two decades in renewable energy, covering everything from photovoltaic system design to advanced control system sales. I was eager to transition from a U.S.-focused SCADA company to a global player, especially with the rising demand from asset owners entering U.S. energy trading markets. Meeting the Isotrol team at RE+ Anaheim in 2024 highlighted their international leadership in energy trading platforms, EMS controls, control center software, and advanced Asset Performance Management (APM). These are the core elements shaping the next-generation SCADA market, and joining Isotrol presented an exciting opportunity to be at the forefront of this transformation.
What will be the main drivers shaping the U.S. renewable energy market in 2025?
Key drivers include:
-The retrofitting of large-scale solar facilities with energy storage systems (ESS) to optimize off-peak energy usage and address grid challenges such as the Duck Curve.
-The increasing integration of AI within APM systems to enhance power plant management across solar, battery, wind, hydro, and nuclear assets.
-The rising demand for reliable, scalable, and smart energy sources fueled by major tech companies’ expansion, including AI-driven power needs.
-Continued investment in grid reliability and modernization to support renewable growth.
How is Isotrol positioned to address these market trends?
Isotrol’s global footprint and 40 years of industry experience provide a solid foundation. We bring a proven energy trading platform successful in Europe, poised for adaptation in the U.S., alongside advanced EMS solutions with significant potential stateside. Additionally, we are actively exploring AI applications within our APM suite to further enhance asset management capabilities.
What value does Isotrol bring to the American renewable energy market?
Isotrol combines decades of international expertise with innovative, reliable control solutions tailored to client needs. The recent relocation of our CEO, Manuel Losada, to the U.S. highlights our strategic commitment to the region. Supported by a world-class technology team led by José García Franquelo, we continue to refine our products to meet evolving market demands and maintain our position as a leading technology partner in the energy transition.
